What is the fastest growing demographic on social media sites? Grandma and grandpa!
Time magazine recently did an article on a study about the use of social media. In that study done by Pew Internet and American Life Project “the fastest growing group on such sites, according to this report, are those Internet users 74 years-young and up. In 2008, 4% of them used social network sites; the figure has since quadrupled, to 16%” in 2010.The study, published on December 16 by the Pew Internet and American Life Project on the use of the internet by the different generations also discussed blogging.
“Few of the activities covered in this report have decreased in popularity for any age group, with the notable exception of blogging. Only half as many online teens work on their own blog as did in 2006, and Millennial generation adults ages 18-33 have also seen a modest decline—a development that may be related to the quickly-growing popularity of social network sites. At the same time, however, blogging’s popularity increased among most older generations, and as a result the rate of blogging for all online adults rose slightly overall from 11% in late 2008 to 14% in 2010. Yet while the act formally known as blogging seems to have peaked, internet users are doing blog-like things in other online spaces as they post updates about their lives, musings about the world, jokes, and links on social networking sites and micro-blogging sites such as Twitter.”
I noticed as well that a week or so ago LifeChurch.tv announced that they were relocating their blogging to Facebook.
All this indicates, or so it seems, that persons are still “blogging” and sharing their thoughts. They are just doing it in more convenient and quicker ways on already established and managed sites.
What do you think this means for church leaders and how they communicate with their congregation?